Fernando is the CEO of Stratence Partners, a leading consulting firm globally recognized for delivering transformational projects in AI-Powered Commercial Transformation, encompassing Strategy Optimization, Pricing Excellence, and Commercial Effectiveness.

With more than 35 years of experience across industries and continents, Fernando has helped organizations design and implement sustainable business transformation initiatives, leveraging Change Management, Data Science (GenAI), and integrated systems to achieve measurable impact.

His professional background includes senior leadership roles at Alcatel, Alexander Proudfoot, Price Waterhouse, McKinsey, and Pricing Solutions, where he served as Marketing & Sales Manager, Program Director, and Partner – Vice President.

Fernando holds advanced degrees including a PhD (AI Strategy – Swiss Management Center), an MBA (Oxford), an MSc (ESCP), and a DipHe in Industrial Engineering (Paris School of Science & Industry). He also holds executive certifications in Strategy (Yale), Innovation (Harvard), Artificial Intelligence (MIT), Digital Transformation (Deusto), and Communication (Burson & Masteller).

Fluent in English, French, and Spanish, he also speaks advanced Portuguese and Italian and is continuously improving his German and Chinese.